Launched in 2014 by the design house of Burberry. My Burberry is beautiful. floral and intricately personal. Inspired by the cult trench coat and the heritage of expertise. design and craftsmanship it stands for. the scent weaves the style of the coat. vibrancy of the London city and the fragrance of London gardens fresh after a rain. with the skills and creativity of British workmanship. The result is an absolute stunner that won the prestigious ‰ÛÒBest of Beauty‰۝ award for Best New Scent. by Allure Magazine. Perfect for casual. regular use. My Burberry is a must-have for every woman.